SONOS CLUB : BRAD M

Brad M is a DJ, producer, and singer-songwriter shaped by a hybrid cultural identity. Born in Nottingham, raised in the south of France, and now based in London, his sound reflects a British Caribbean heritage filtered through a European upbringing - naturally lending itself to fusion rather than definition. With roots as a saxophonist, his journey spans production, songwriting, and vocal work, culminating in DJing as a space for synthesis. He draws from genres including breaks, jungle, R&B, soul, hip-hop and techno. This versatility enables him to adapt seamlessly across genres, blending them with a distinct personal touch that brings continuity, depth, and character to every set.


INTERVIEW




What made you fall in love with DJing, and how has your approach evolved?

BRAD M: The first time I touched a controller was when my sister bought me a mini Hercules controller - basically a toy with software that is built into apps nowadays but it created a spark in me that spread like wildfire. Over time I started DJ’ing my friends afterparties and branching out to getting my first gigs before I moved to London.

I believe that was also the moment where I saw a clear distinction between who I am as a producer and who I am as a DJ. I definitely started taking it more seriously after meeting DJ and Producer GoodMostlyBad who is now one of my closest friends - her support has been instrumental to my growth.

Selection and pacing are important but a component that I’ll always remember to include in my sets is FUN.



How do you keep your sets fresh and unpredictable?

BRAD M: I think that what makes DJ’s unique is their unique selection. Never try to copy someones set, crate dig like your life depends on it and truly build your catalog with the sounds YOU want to showcase. What keeps people on their toes is hearing something they love but have never heard before. Also, keep it sexy.

Do you prefer to plan your sets in advance or go with the flow based on the crowd?

BRAD M: I don't plan every set down to the minute but I like to have an idea of certain songs/transitions before I start a set. I’ll do a general selection but I’m not afraid to switch it up and go with the flow - it’s about the crowd having fun before anything else. Always do a quick crowd check before selecting your next track to gauge the vibe of the room.

What’s a recent musical discovery that has excited or influenced you?

BRAD M: I think that listening to more and more UK bassline music has scratched my nostalgia itch in the best way possible and I’m planning to incorporate it a lot more into my mixes to represent my UK side a bit more. I’m also rediscovering a lot of 90s liquid drum and bass, it’s a nice palate cleanser from the high energy and high intensity tracks I’m used to.




The life of a DJ can be demanding. How do you maintain balance and take care of your mental health?

BRAD M: Whenever I DJ I see it the same as going to work. There’s time for work and time for play - Go home after your set, it’s time to clock out, mingle a little, then leave the club, take that hot shower, make soup - whatever your self care routine is you need to make time for it or you won’t make it!



When you’re feeling stuck creatively, what helps you regain your flow and inspiration?

BRAD M: Taking a break, living life, going to the gym, reconnecting with nature and experiencing different art mediums but also reconnecting with my creative friends and hearing about their projects always gets the sparks flying again because I can shift my mindset from being creative for myself to supporting someone else’s vision and how I’d interpret things through their lens.


How do you see yourself within the music scene and the world at large what impact do you hope to have?

BRAD M: My persona as a musician/producer compared to my persona as a DJ is a bit different.

As a musician, I’m inviting everyone into my world and allowing them to see the world through my eyes.

As a DJ however, I just want everyone to feel sexy and free. In a world where everything is being restricted and prohibited freeing our minds and bodies is an act of rebellion. Be sexy, be free, in everything you do.



What’s one lesson or piece of advice that has stuck with you throughout your career?

BRAD M: One piece of advice that I’m still trying to use every day is: Know who you are and then tell the world, over and over again. You might know who you are as an artist, what you like, what your message is, but the world is just getting to know you. And there are billions of people out there.

Also, show up authentically everywhere you go, be grateful for every single thing in your life and ALWAYS move with kindness. Make your kindness unconditional.


How do you think electronic music culture is evolving in terms of inclusivity and diversity?

BRAD M: I’m happy to see more women and POC on the decks and creating spaces - women have played a major part in making me who I am today, from my Mum to my sisters, best friends, creative friends, even the creative people I work with are mainly women. The best DJ’s I personally know are women and all the best nights are women & POC led - giving the girls their flowers benefits us all. But more could always be done to make music culture more inclusive and diverse. The majority of lineups are still all white male led which is not normal in 2026.

Platforming marginalized communities is the best way - we have so much to say that all of our voices begging to be heard are turning into noise or being lost in the void - give us a stage

If you could curate your dream lineup for a festival or event, who would be on it?

BRAD M: Kelela, LSDXOXO, Honey Dijon, Slim Soledad, VTSS, Salute, Kaytranada, Kelis, Tyla,..  wait, that sounds fun, can I also say myself?

What’s a festival, venue, or country you dream of performing in, and why?

BRAD M: I would love to throw a huge party with all my creative friends in the South of France (where I grew up most of my life), kind of like a “homecoming” but showcasing who I am since I’ve left - also the scene in the south of France is very traditional and has a hard time opening up to new genres.

I want the event to be like a culture bomb and open everyones eyes to all the beautiful genres they’re missing out on.







Outside of music, is there a passion project or creative goal you’d love to explore?

BRAD M: In early 2025 I started laying the foundation to someday start a creative collective - I want it to be easy to find and nurture talent from marginalized communities. I believe we’re all only one opportunity away from greatness so when I have more time and resources I’ll definitely try to get a group of people together to build and create something that could better the lives of so many other creatives.






 

SONOS CLUB is an initiative from Sounds of Craft Records, designed to highlight the eclectic electronic music scene through the perspectives of the BIPOC diaspora and marginalized communities, while being open to all.

 
Kouadio Amany

Kouadio Amany is a French-Ivorian designer and creative entrepreneur, co-founder of SONSOFCRAFT and Sounds of Craft Records. Rooted in a family lineage of music, his work weaves electronic and experimental sound into spaces where diverse, underrepresented voices resonate.

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